in recent years, electronic commerce is an irresistible force become a challenge to the traditional business model of new forces. From books, clothing, shoes and socks to home appliances, jewelry and cars and real estate, have joined the ranks of. Someone says, "is not the enterprise has been electric, is walking in the electric road".

Jones Lang LaSalle issued last October "Chinese e-commerce market white paper" display, online shopping China 2012 $126000000000, second only to USA $206000000000, ranking second in the world, is expected to 2020 scale China online shopping will reach $one trillion, beyond its it all countries. The survey results America Boston Consulting Company with Jones Lang LaSalle is similar, but it is that e-commerce market size in 2015 is expected to exceed China American, reached 2 yuan RMB...

is so optimistic data is undoubtedly a good news to the enterprise, and make the relative IT industry relatively conservative office furniture industry joined . Last year "double eleven" day, general sales Tmall major category of more than 35000000000, the little-known furniture brand Lin wood on the day of the turnover of more than 100000000, sold a total of more than 7 pieces of goods, to the furniture industry has brought great shock.

it is reported, at present a lot of furniture manufacturers also coveted this territory, they see or itch for a try. Some of these enterprises is for the internal self awareness and business development needs; some are blocked by the shrinking of the market, trying to ease the pressure sales through this new channel business, breaking the bottleneck of profit growth, but because the sales model, the consumption of like is different from the civil furniture, office furniture, brand and market the product low awareness in particular, office furniture mass, one-stop government procurement and procurement group brought logistics, installation is difficult to solve the problem, so that these enterprises at the time of entry will hesitate, cause office furniture business website started late, some people even think that the office furniture not suitable for electronic commerce. Even so, we still think, electronic commerce foreground huge, its strength can not be ignored, especially with O2O mode, O2M (all channels) mode in Chinese air plant, office furniture like civil furniture as "electric" point the day and await for it. Experts say "or electronic commerce, or no business can service".