With economic development , the growing number of enterprises , office furniture of demand is also increasing, good market prospects. Good prospects we naturally became eager to enter the field , but also the continuous influx of foreign companies in the domestic market , the domestic office furniture of competition intensified, some weaker office furniture business has been precarious. Only Kingspeed represented emphasis on R & D and product quality office furniture strides leading enterprises to catch up .

Local office furniture brand consciousness

The face of the rapidly developing office furniture market , many domestic office furniture enterprises only focus on " setting up shops " instead of focusing on the design and quality of the product , but also the lack of scientific marketing strategies. Lack of long-term , stable and scientific guidance on the issue of strategic product development, brand building , marketing , marketing, channel management , logistics , service, vendor relations , which can only be occupied by low-margin low-end office furniture market , which led to an international brand furniture in the office furniture industry in the high-end market has been in a leading position.

Local office furniture brand weak sense of professional store less

However , throughout the development of China office furniture , it is not no in China and in the world, influential office furniture brand . The prevailing view in mind is that the current office furniture industry really low-end competition homogenization phenomenon exists. Mainly as follows: corporate design and development capability is not strong , new product development is mainly imitation of foreign brand products. Although many companies began to focus on brand management , but the whole industry is still in the product competition stage competition , which will inevitably become competitive prices. Major customers for office furniture enterprises, government agencies and other organizations groups , a number of companies interested in " black-box " , for branding seriously enough .

Competition intensified the growing homogenization phenomenon

office furniture sales soared in recent years , in August 2011 May and September search volume top out of ten . As companies continue to increase, the demand for office furniture is also increasing, and good market prospects. Good prospects naturally become " meat and potatoes" , intensified competition in the domestic office furniture , the continuous influx of foreign domestic market , Olin , the highest U.S. and other former little brother has made great strides to catch up, those who are learning model Gabriel grew up companies have gradually matured, and extremely overbearing , domestic office furniture business has been precarious.

An unnamed company official recently told the author , although in recent years the state has improved the furniture industry standards , but the office furniture industry is still in a serious homogenization of competition state, the industry product mimicry is widespread, some so-called brand furniture dealer , by outsourcing cheap products to small factories to reduce costs, these irregularities affecting the market order .

This engaging office furniture manufacturing enterprise established in 1993, is Zhongshan early entry into office furniture industry enterprises. " A few years ago we came in Zhongshan office furniture corporate sales the first few , but now I do not know where one slip the . " the official said, because the industry lower barriers to entry , many short-sighted enterprises in order to rapidly improve market share , resort to all acts for sale , does not regulate the market conduct secret operations even flooded the market , seriously affecting the competitive order , some of the adhere to the quality win business severely affected in disorderly competition.

" For example, we should invest a few million CNC center , but small factories thousands of dollars to get the low-end design , most of these small factories to brand OEM products mainly sold to second and third tier cities . "

office furniture specialty stores less

In a city the size of some of the larger furniture stores , I learned that the civilian home still occupy the major supermarkets shops , office furniture store much more concentrated . According to a marketing personnel, office furniture industry is currently still a traditional marketing model , most still use the home office furniture business marketing , bidding , exhibitions , catalogs and other traditional methods of marketing and sales.

With the U.S. and Europe continue to improve the environmental standards of imported furniture , a large number of Chinese furniture export enterprises have significantly shift the direction of the sales in the domestic market . Many in the industry have a reputation of Zhongshan office furniture business , enhance the brand influence in a full effort .